Abstract
Geopolitical change, deglobalisation, Europe as a squeeze ball, deindustrialization, migration of production and development, AI.
Being open to internationality and foreign cultures, understanding and respecting cultural differences and using them as a strength.
Intercultural competence, effective communication and cooperation.
Building a global network, utilizing synergies, leveraging global employee potential, creating innovations.
Analyzing international customer needs, adapting products, marketing and sales.
In times of geopolitical change, the international stage is more crucial than ever for career success and competitiveness.
"In the long run, a society’s strength is measured by how well it can adapt to a changing world." - Kofi Annan
The international business world is currently facing profound challenges and at the same time, major opportunities:
- Geopolitical tensions, tariffs, and fragile supply chains are creating uncertainty.
- The global race for AI leadership is gaining momentum.
- Traditional markets are stagnating, while growth regions such as India, Southeast Asia, and the MENA region (Middle East and North Africa) are rising in importance.
- Companies are recruiting internationally to counter the talent shortage - while facing the challenge of building a shared mindset and productivity across cultures.
Other areas that are internationally critical include:
- recognizing customer needs,
- adapting products and services to local markets,
- and developing culturally aligned marketing and sales strategies.
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