Abstract
Develop business model, analyze (SWOT, PEST, USPs, …), identify customer needs, define target customers, observe trends.
Starting a business alone or with a partner, aligning your values with those of your partner, the founding process, legal issues.
Building a network, networking and social media, becoming visible to the target customer, obtaining feedback, adjusting.
Utilizing technology, outsourcing, product and project management, marketing and sales.
Create website, build brand, branding and positioning.
Starting our own business has provided us with valuable insights.
We are excited to share them with you through our blog posts. Both our experiences and those of other founders have shown us that perseverance and consistency are crucial for success. Equally important is launching early and staying flexible in refining your business model, because:
„The more you engage with customers, the clearer things become and the easier it is to determine what you should be doing.“ - John Russell
The quote from John Russell, former Vice President of Harley-Davidson, emphasizes how important it is to understand customer needs in order to make better decisions. The more intensively you deal with the wishes, problems and perspectives of customers, the clearer priorities and courses of action become. This clarity makes it possible to offer targeted solutions that really create added value.
